During times of market uncertainty, so many things change. But our approach to property investment never does.
For us, buying property has always been about identifying value where no one else sees it. And there’s a framework we use to do that. We question every decision from the macro level (state, sector, precinct) to the micro (asset, tenant, rent) so we know with certainty our investment will stand the test of time.
As nation-wide property investors, we first look to answer why a particular state’s property market will perform exceptionally for years to come.
Australia has countless property markets, none of them the same. This means we need an intimate understanding of our targeted region. If we know a state will meet our standards today and tomorrow, we know we’re looking for an investment in the right market.
Office, industrial or retail? We put our microscope over each sector to intimately understand their pros and pitfalls.
Understanding the movements in each commercial asset class is crucial to successful investing. If there will be lasting relevance for a particular sector or sub-sector, we want to know about it. It’s all about targeting the right segment at the right time.
Then we need to know where in our chosen state we’d like to acquire. We use relevance as our North Star.
Location, location, location. We want a precinct that is relevant today and will be relevant well into the future. If we know a particular location will remain relevant to its local population, then we know there’ll be demand for that location for years to come.
We then look for the best possible asset. But not for us – for our tenant.
Whether it’s ease of access, suitable floor plate sizes, sufficient parking, or exceptional frontage, we find an asset that meets the requirements of our biggest partner in property: Our tenant. We listen and intimately understand our tenant’s needs, and then ensure our chosen asset fulfils every one of them.
Perhaps the most important stage of our approach. When we’ve found the right asset, we look for the right tenant.
We ensure our targeted property is occupied by a tenant we want to support. This doesn’t just ensure our asset remains occupied, but it promises us and our investors a tenant that’s both relevant and suitable to the property.
Finally, we focus on the rent. Why is this rental income acceptable for us and our investors?
The rent covers our mortgage, our investors’ return, and the costs of the investment. The agreed rental amount needs to stack up, and it needs to meet or exceed the market-related level. That way, we can expect stable income in any environment the future throws at us.
Our approach is tried, tested, and produces an average annualised investor return of 24.44%. Our goal never changes: Locating an asset we are proud to offer to our investors.Download Track Record
Our results come from strategic, well-planned property investing. Want proof? Check out our case studies.
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